Modern Marketing - Scaring their way into your Wallet

For the want of anything better to do, I was sitting and watching TV and the following AD's came in this exact sequence

1. A lawyer's office ad that says unless you call them your life will be empty and you will be bankrupt shortly as well.
2. A Shaving Razor ad that compares two guys shaving and the one not using the advertisers products ends up almost chopping himself into pieces.
3. A Bank that shows how competitors trick their customers to delinquency.
4. A Medical Pill that cures frequent urination that shows a man and a woman having an accidents frequently in public places and the need for this pill.
5. Finally an Auto Insurance ad that shows cops throwing people randomly into jail because of Auto insurance problems.

I suppose you get the message, the AD companies have run out of ideas and products nothing innovative to offer, they have now decided its time to scare their way into your wallet.

The abuse of "BASICALLY" and "ACTUALLY"

There is a new trend in the communication styles heard in conference calls specially the ones with desi IT folks. Here are some rules around it

1. All sentences should start with either actually or basically for example... - "Basically what is your name ?"

2. All replies should start with either actually or basically for example..."Actually I work on Oracle ERP..."

3. When in doubt fill the sentence with actually or basically for example..."Lets look at the agenda and basically discuss those on the list.."

4. All sentences should always end with basically or actually for example..."that's exactly what I mean to say basically"

so lets look at a sample sentence..."Basically we start the project, actually we also staff it before that, then we basically start requirement gathering and actually start the execution of the project before basically moving it to production and actually getting payment for it, basically" - sounds familiar right ?

We are simplifying the life of dictionary writers.. soon the dictionary could have only two words "basically" and "actually".